April 3, 2010 - Saturday
Guerrilla Marketing Toolkit Boot Camp
Guerrilla Marketing Toolkit for expanding your product or service into the Mass Market… AND how to Fund it with Future Royalties
Great products and services are not enough to ensure national expansion and explosive growth. You also need to have the know-how to get your product to market.
In this knowledge-packed boot camp, you will learn from a master marketer how to use infomercials, direct mail, TV, radio, direct response, and other techniques to sell your product or service to the mass market.
And you will learn a little-known but highly-effective way to raise the money to launch your campaign.
By the end of this boot camp, you will learn practical rubber-meets-the-road tools to reach the mass market:
- TV and Infomercials: Launch an infomercial for under $5,000. Launch a 60 second commercial for way less—with national TV spots for $150.
- Radio: Get ads running and the phone ringing for $800–even if it’s just to test market your product/service.
- Direct Mail: Three essentials to develop a powerful and effective direct mail campaign that could double your business in 12 month.
- Catalog Distribution: How to effectively launch into catalog distribution, including specialty retailers and catalogers.
- Retailers: How to get into big box mass retailers such as Wal-Mart, Target, etc.
- International Markets: Launch your product in Europe and the Pan Asia markets
And the best part of this boot camp is that you will learn how to fund your marketing and expansion strategies with royalty funding.
Funding the Marketing Campaign: Learn the exact step-by-step details of how to offer part of your future revenue stream to finance your marketing campaign.
From this boot camp, you will have both the marketing know-how and a new understanding of how to fund your marketing campaign so that you can dramatically accelerate the growth of your company.
EVENT: Guerrilla Marketing Toolkit Boot Camp
DATE: April 3, 2010 - Saturday
TIME: 08:30am-12:30pm
WEBSITE:
LOCATION: Wolf Law Building, 2450 Kittredge Loop Road, Boulder, CO 80309 (Corner of Baseline & Broadway)
DIRECTIONS: Driving Directions
COST: $119, Members: $79, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Guerrilla Marketing Toolkit Boot Camp
SPEAKER: Michael Bissonnette
SPEAKER: Michael Bissonnette
Founder and former CEO and Chairman of AeroGrow, Founder of Bissonnette Funding Solutions
Michael Bissonnette is a serial entrepreneur and fundraising expert with over 27 years of proven experience in funding, launching, and expanding start-ups into successful companies. He has built five businesses from concept to reality—including three multi-million dollar companies and two global enterprises. These include AeroGrow International, producer of the world’s first kitchen crop appliance, and Voice Power Technologies, which developed the world’s first hand-held consumer product that used voice recognition.
Having researched raising money through conventional channels including banks, angels, and venture capitalists, Michael quickly recognized the long odds of getting funding. He turned to a little-known (and quite revolutionary) fundraising approach that allowed him to market his offering direct to individual investors.
In 1982, he launched his first fundraising campaign and raised $1.5 million in less than 100 days.
Michael continued to use “Investor Direct Funding” for the next 27 years to fund his companies. In total he has launched 21 funding campaigns in good times and bad, and he has been successful all 21 times. He has raised a total of over $50 million and funded five companies with this process.
Michael has likely raised more money using Investor Direct Funding than any other entrepreneur in the United States.
Over time, Michael refined and improved his process into a streamlined, battle-proven methodology, which he now uses to help entrepreneurs fund their companies.
Michael is pleased to partner with DaVinci to share his practical knowledge and expertise to help local entrepreneurs fund their businesses. For more information about Michael or Bissonnette Funding Solutions, please call (303) 449-0239.
8:00 - 8:30 - Registration
8:30 - 9:00 - Welcome and Introductions - Thomas Frey
9:00 - 10:00 - Guerrilla Marketing Toolkit - Part 1 - Michael Bissonnette
- TV and Infomercials: Launch an infomercial for under $5,000. Launch a 60 second commercial for way less—with national TV spots for $150.
- Radio: Get ads running and the phone ringing for $800–even if it’s just to test market your product/service.
- Direct Mail: Three essentials to develop a powerful and effective direct mail campaign that could double your business in 12 month.
10:00 - 10:15 - Break
10:15 - 11:15 - Guerrilla Marketing Toolkit - Part 2 - Michael Bissonnette
11:15 - 11:30 - Break
11:30 - 12:30 - Funding the Marketing Campaign - Michael Bissonnette
- Learn the exact step-by-step details of how to offer part of your future revenue stream to finance your marketing campaign.
12:30 - 12:35 - Thank you for joining us - Thomas Frey
